I have now been with Agnitio for more than a month, and people ask me what i am doing for them, so i better take the time to explain – what we are doing, our roles and our objectives.
CLM (Closed loop Marketing) is a procedure of which organizations (our customers) does perform a controlled sales process. We provide them with software to design, run and present their products in a controlled manner, which at the end makes sure that we would know, what the client have seen and when he did that.
Our software provides the client with the opportunity of having a library of avaliable presentations on his/her computer and run these for their targets (potential and existing customers). Once a presentation is completed, our system will feedback certain information – relevant for the client (What did you see, how long were you exposed to the message, and which slides of the presentation took how long time to show.
Our solution are used (today) by medical companies, who wish to monitor if the message strategy (their product information and values) are being brought into the market; but as i see it – this software have a more wider appeal, finance, insurance and pensions funds – as well as legal advisors and other organizations, who wish to verify that the (potential) client have seen the message and have understood the content.
We also have services avaliable to support E-Learning like functionality (Online Academy) which can run our presentations – and verify who has seen what (just as we can do with the tablet computers and the human sales clients.
My job is to support Architecture (Both Agnitio and our clients) wish to get Enterprise Ready software – stability and security – as well as the opportunity to scale to large operations.
Its quite an interesting job, i can (day by day) see opportunities within this market, and have found that the learning curve (although very tough) is very pleasing to me.
Filed under: Job
